A while ago, I stumbled upon a tweet that stated you miss a huge opportunity when you don’t ask your site visitors why they did not buy now. You could learn why they hesitate, what might be wrong on your site or offer.
They used a single Exit-Intent Popup; you know those little buggers when you leave the page, and showed a quick questionnaire with five options and asked the visitor why they are not taking action.
A while ago, I wondered if Feedletter links would also work in my ebooks and if readers are going to use them. So, I started this little experiment and now take you along with it.
Setup I chose two of my ebooks that are published on all major retailers, but I did not distribute the test to all channels. I added a FeedLetter section at the end of each chapter and one in the “conclusion”/“thank you” section.