FeedLetter Case Studies is a new series showing how FeedLetter users leverage the tool and thrive on the feedback they receive from their readers.
In the third case study, you’ll learn about how Juliet uses FeedLetter to steer the direction of her newsletter so that her readers love it.
1. Who Are You, and What’s Your Newsletter?
My name is Juliet Lyall. I’m a writer, marketer and entrepreneur, with a keen interest in the startup and investing world.
I work with an amazing team led by Travis Jamison at investing.io. The letter is simply called The investing.io Newsletter.
The letter is also published inside our private community of entrepreneurs turned investors.
2. What Is the Newsletter About?
The newsletter is primarily geared towards news and articles on investing in alternative digital assets.
We don’t write about boring stuff like stocks and bonds.
We also try to avoid reporting on the mainstream investing news that you see in larger publications.
Each letter contains our news and views on startups, investing, digital assets, bootstrapping and various entrepreneurial stories.
Our subscriber base is over 12,000, and we publish bi-weekly on Mondays and Thursdays.
2a. Do You Make Money With Your Newsletter? If so, How?
Yes. We sell sponsored ad placements.
3. How Did You Get Feedback From Your Readers Before Using FeedLetter? What Did You Try?
We didn’t.
This letter is a combination of lists from 3 separate businesses. We have only been publishing as investing.io since January of this year - less than six months.
4. What Insights Do You Get By Using FeedLetter?
Feedletter has helped steer the direction for the format and content of our letter.
Although the number of responses is low, we draw conclusions from the comments. For example, if one person states that we use too many emojis, then there are probably more people thinking that, but who don’t bother to tell us.
After we removed most of the emojis, (and made a comment about it in the newsletter) we got this feedback - from the same guy:
In spite of my negativity about emojis I really am loving the newsletter! Today's was particularly insightful :)
We have been experimenting with a variety of content and our readers appear to enjoy the mix.
Like the variety of the posts. Lots to read!
Very interesting! I read about this stuff all day every day and you still found multiple stories or businesses that were new to me!
This is amazing – it’s full of quality material and I really enjoyed reading it! Keep up the fantastic work Richard! :D
The only negative remark that has appeared more than once is that the letter is “too long.”
We are sticking to a similar number of articles, but shortening the write-up on each one slightly.
We link back to our community for longer posts.
5. What’s the Most Helpful Feedback You Got From a Reader?
There’s nothing that stands out - yet!
6. What Was the Harshest Feedback You Ever Got?
We can’t recall any that would be described as harsh. As a writer, you cannot take things personally. Our content is not for everyone, and that’s okay.
Why get away from the website investing focused newsletter? I am not interested in reading about startups. Much better newsletters out there about startups.
Most of these aren't relevant to finding good deals to invest in. It feels more like mainstream news with a lot of filler content.
These people probably didn’t see the news about our move away from the website.investing.io and startup.investing.io letters.
Our exclusive analysis and website investing deals are now all inside the paid community.
7. Anything Else You Like to Share With Fellow Newsletter Creators?
We got a great response when we shared some of the feedback with our audience. Several people replied to our email (newsletter) and more left comments on the feedback form.
I would recommend giving people a shoutout - whether or not they leave their names.