FeedLetter Case Studies is a new series showing how FeedLetter users leverage the tool and thrive on the feedback they receive from their readers.
In this case study, you’ll meet Andrea, and see how he uses FeedLetter to see what topics resonated with his readers and serves the newsletter to its power readers.
1. Who Are You, and What’s Your Newsletter?
My name is Andrea. I’ve been publishing technical content about Flutter app development at codewithandrea.com since 2018. The site includes many free articles, and publishing as a newsletter allows my readers to keep up to date with my latest content.
2. What Is the Newsletter About?
I use the newsletter to share technical articles about Flutter, along with a monthly roundup of news from the Flutter ecosystem. I have ~20000 subscribers, and I publish ~3 times/month.
2a. Do You Make Money With Your Newsletter? If so, How?
I have chosen to not monetize the newsletter directly. Rather, I sell Flutter courses, and I occasionally promote them to my subscribers.
3. How Did You Get Feedback From Your Readers Before Using FeedLetter? What Did You Try?
I regularly get feedback from many channels, such as Slack, Twitter, LinkedIn, course Q&A, as well as occasional surveys.
But having a simple rating widget at the bottom of my emails has been very effective, as my email subscribers are more engaged than first-time visitors who discover my content on social media.
4. What Insights Do You Get By Using FeedLetter?
The Feedletter widgets give me both quantitative and qualitative data about my articles. I can easily see how the various articles compare to each other.
What’s also great is that if the feedback is very good, I can repurpose it as a testimonial that goes on the newsletter signup page.
Here are a few examples:
Andrea, You’re the best! Thank you very much for sharing the great tips on coding and software development in addition to your experience as a programmer. Excellent knowledge :)
These emails are very useful. Because the content is short, solid, and straightforward, and I can read it anywhere if I have some time. So the content is a good summary and reminder of how I can become a better dev. Thank you A!
Super helpful tip, I recently started to use Riverpod, and your videos and tutorials helped me to understand this awesome management state approach. I’m going to implement the AsyncValueWidget right away since I have several places where I’m using repetitive code. Thanks!
5. What’s the Most Helpful Feedback You Got From a Reader?
Hard to pick any specific feedback. Most people tell me when they appreciate my content, and that helps me know if I’m on the right track.
Example:
Been reading your content for a long time.
It’s exceptionally well organized and I have great confidence that the techniques you use and the packages you recommend are nearly always the best choices.
I especially appreciate and admire the way you keep old content up to date. Thank you!
6. What Was the Harshest Feedback You Ever Got?
Sometimes, readers leave negative feedback when I share content that is either:
- not relevant for them
- too simple
- or too advanced
But that’s expected.
7. Anything Else You Like to Share With Fellow Newsletter Creators?
What worked for me is quite simple, really.
Just share insightful content regularly, and people will want to stick around and continue to get value from the emails.
This also means that when I launch paid courses, people are much warmer to the idea of buying them.